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How West Elm became a go-to retail partner for DTC brands

In the direct to consumer space, a foray into retail usually requires getting noticed by big players like Walmart and Target. However, for a select group of home decor-centric brands, Williams-Sonoma-owned West Elm has become a resource for entering brick and mortar. From Leesa and Bearaby, to new cookware brands like Caraway, West Elm's portfolio of brands is looking increasingly like a DNVB hub.

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How the pricing models for aesthetic injectables are being upended

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How the pricing models for aesthetic injectables are being upended

Traditionally, the cost for an injectable procedure is based on the number of units used on a patient and is widely regarded as a reliable way of ensuring a patient is paying for what they receive. Because of the range in prices and focus on per-unit costs, customers are often driven to finding the best deal or lowest cost. But sizable shifts in the pricing models for services are starting to take place, driven by manufacturers like Revance, as well as aesthetic injectable clinics and medical spas.