As it charts its way forward in a rapidly transforming media and marketing landscape, Digiday Media announces new editorial and design leade...
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
An unstable TV programming and viewership landscape is pushing advertisers to buy inventory in TV’s scatter market to hedge their traditional buys.
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Member ExclusiveWhy some DTC brands’ Amazon strategies have changed
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Member ExclusiveWhy some DTC brands’ Amazon strategies have changed
Future of Work
‘Most administrative HR roles will be automated in the next few years’: As workplace tech evolves, HR and tech officer roles merge
Technology is stepping up to fill more roles in the workplace. The corporate wellness market is estimated to be worth $97.4 billion by 2027.
‘Most administrative HR roles will be automated in the next few years’: As workplace tech evolves, HR and tech officer roles merge
Technology is stepping up to fill more roles in the workplace. The corporate wellness market is estimated to be worth $97.4 billion by 2027.
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A weekly email chronicling the changing nature of work from Digiday, Glossy and Modern Retail. Delivered to your inbox every Monday.
Media
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Digiday Media sets new editorial and creative leaders - ‘Most administrative HR roles will be automated in the next few years’: As workplace tech evolves, HR and tech officer roles merge
- ‘There’s still a lot of hand-holding’: McLaren focuses on turning revving advertiser interest in esports into more media dollars
- Recent promotions announced at Digiday Media as the company focuses on growth
- ‘More of an acceptable concept’: Publishers test more frequent ad price changes
Marketing
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‘One of many stages of maturity’: Ad industry welcomes Instagram influencer marketing labeling changesInstagram's changes follow an investigation into misleading online endorsements by U.K. regulator the Competition and Markets Authority.
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Member Exclusive‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group
- ‘Powerful for industry networking’: With in-person meetings still on hold, ad talent job hunters turn to Twitter
- Confessions of a media buyer: Facebook updates have ‘wrecked the ad platform on the backend’
- ‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy
Future of TV
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‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV marketAn unstable TV programming and viewership landscape is pushing advertisers to buy inventory in TV’s scatter market to hedge their traditiona...
- TV sports advertisers grapple with NFL, college football rescheduling games
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Member ExclusiveMajor media reorganizations aim to bridge the divide to companies’ streaming futures
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Member Exclusive‘Sleeping giant’: How Google stands to shake up the connected TV platform war
- ‘Programming for retention’: How Starz is building its business around streaming
Apply for an invitation to Digiday Media’s Leaders Workshops
Apply for an invitation to Digiday Media’s Leaders Workshops
There has never been a greater need for media and marketing leaders to stay connected. To help, Digiday Media is hosting a series of Leaders Workshops — exclusive invitation-only lunches with top executives in media, marketing and retail.
DEEP DIVES
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond
The coronavirus crisis has brands and the media they rely on scrambling to adapt to sweeping shifts in consumer behavior and attitudes.
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Modern Retail
Startups
How West Elm became a go-to retail partner for DTC brands
In the direct to consumer space, a foray into retail usually requires getting noticed by big players like Walmart and Target. However, for a select group of home decor-centric brands, Williams-Sonoma-owned West Elm has become a resource for entering brick and mortar. From Leesa and Bearaby, to new cookware brands like Caraway, West Elm's portfolio of brands is looking increasingly like a DNVB hub.
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Member ExclusiveWhy some DTC brands’ Amazon strategies have changed
Startups
How West Elm became a go-to retail partner for DTC brands
In the direct to consumer space, a foray into retail usually requires getting noticed by big players like Walmart and Target. However, for a select group of home decor-centric brands, Williams-Sonoma-owned West Elm has become a resource for entering brick and mortar. From Leesa and Bearaby, to new cookware brands like Caraway, West Elm's portfolio of brands is looking increasingly like a DNVB hub.
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Beauty
How the pricing models for aesthetic injectables are being upended
Traditionally, the cost for an injectable procedure is based on the number of units used on a patient and is widely regarded as a reliable way of ensuring a patient is paying for what they receive. Because of the range in prices and focus on per-unit costs, customers are often driven to finding the best deal or lowest cost. But sizable shifts in the pricing models for services are starting to take place, driven by manufacturers like Revance, as well as aesthetic injectable clinics and medical spas.
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Member ExclusiveWhy some DTC brands’ Amazon strategies have changed
Beauty
How the pricing models for aesthetic injectables are being upended
Traditionally, the cost for an injectable procedure is based on the number of units used on a patient and is widely regarded as a reliable way of ensuring a patient is paying for what they receive. Because of the range in prices and focus on per-unit costs, customers are often driven to finding the best deal or lowest cost. But sizable shifts in the pricing models for services are starting to take place, driven by manufacturers like Revance, as well as aesthetic injectable clinics and medical spas.