Insider's revenues from ad campaigns using its first party data platform, Saga, rose 175% in 2021.
‘Music is definitely connected’: How a record label fits into a wider media ambitions for G2 Esports
What started out in earnest as a passion project for esports organization, quickly became an extension of ongoing efforts to build a media business.
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DIGIDAY+ RESEARCH
Member Exclusive
Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation
Thanks in part to the "war for talent" that broke out last year among agencies, the Great Resignation looms large in agencies' minds going i…
Member Exclusive
Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation
Thanks in part to the "war for talent" that broke out last year among agencies, the Great Resignation looms large in agencies' minds going i…
Media
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‘From millions to tens of millions’: How Insider’s first-party data offering grew in 2021 -
Member ExclusiveMedia Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion
- IAB Tech Lab – a reluctant peacekeeper in the privacy wars
- ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office
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Member ExclusiveMedia Briefing: Publishers confront leaky social platforms as commerce revenue growth slows
Marketing
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‘Music is definitely connected’: How a record label fits into a wider media ambitions for G2 EsportsWhat started out in earnest as a passion project for esports organization, quickly became an extension of ongoing efforts to build a media b...
- ‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
- How small businesses are using TikTok to build brand awareness and boost sales
- S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’
- ‘Starting to think more in a brand building way’: How DTC brand Adore Me is diversifying its media mix
Future of TV
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Member ExclusiveFuture of TV Briefing: How TV’s different measurement undertakings fit togetherIn this week's Future of TV Briefing, let's try to make sense of the different attempts to tackle TV's measurement problem.
- NBCUniversal’s Kelly Abcarian is set on solving the biggest math problem of her life
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Member ExclusiveFuture of TV Briefing: 5 questions that will shape the future of TV in 2022
- WTF is automatic content recognition?
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Member ExclusiveFuture of TV Briefing: How the future of TV shaped up in 2021
Special Feature
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Platforms
Amazon aggregator Thrasio enters India with plans to spend $507M on acquisitions
Thrasio, an Amazon aggregator that has snapped up over 200 brands in just three years, is launching in India after acquiring a home appliances startup called Lifelong Online, which manufactures and sells over 100 products ranging from toasters to treadmills on its website and through marketplaces like Amazon and Walmart-owned Flipkart. Thrasio is looking to make a big splash in South Asia's biggest economy, home to 750,000 sellers.
Platforms
Amazon aggregator Thrasio enters India with plans to spend $507M on acquisitions
Thrasio, an Amazon aggregator that has snapped up over 200 brands in just three years, is launching in India after acquiring a home appliances startup called Lifelong Online, which manufactures and sells over 100 products ranging from toasters to treadmills on its website and through marketplaces like Amazon and Walmart-owned Flipkart. Thrasio is looking to make a big splash in South Asia's biggest economy, home to 750,000 sellers.
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Glossy
Fashion
Fashion Briefing: Why brands are still betting on physical showrooms
Even with the rise of wholesale marketplaces including NuOrder and Joor, the physical showroom model is holding on. That was evidenced last week when French brand Ba&sh, which is backed by LVMH’s L Catterton, announced 10Eleven as its exclusive wholesale retailer in North America.
Fashion
Fashion Briefing: Why brands are still betting on physical showrooms
Even with the rise of wholesale marketplaces including NuOrder and Joor, the physical showroom model is holding on. That was evidenced last week when French brand Ba&sh, which is backed by LVMH’s L Catterton, announced 10Eleven as its exclusive wholesale retailer in North America.