Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.
DIGIDAY BRIEFINGS


Podcast listening has rebounded from an initial pandemic-induced dip. But publishers still have work to do to attract more people to their s…
Podcast listening has rebounded from an initial pandemic-induced dip. But publishers still have work to do to attract more people to their s…
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Member ExclusiveFuture of TV Briefing: The pandemic will not be televised
- Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
- ‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak
- TikTok-native publishers look to expand business on other platforms after building audiences
- U.S. cities and regions offer cash incentives to skilled remote workers to relocate
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‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
PepsiCo is seeing success on TikTok as a pay-to-play platform, which is using the platform to release popular challenges for users.
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Member ExclusiveCase Study: How BMW Group broke into the esports market
- How eos skincare rode a TikTok trend to sales increases
- ‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration
- ‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother
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‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases
When it comes to upfront advertisers, the dividing line lies between TV-quality programming and programming that people watch on TV. Everyth...
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Member ExclusiveFuture of TV Briefing: The pandemic will not be televised
- YouTube stars Alisha Marie and Remi Cruz show how creators have become their own class of media company
- Dentsu develops tool to address audience-based TV advertising’s patchwork problem
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Member ExclusiveFuture of TV Briefing: How TV shows, movies are managing their returns to production

Ghost kitchen company Zuul is partnering with landlords -- and the model offers an early glimpse of a much larger effort by the ghost kitchen industry to establish itself in institutional food markets. Ghost kitchen companies are signing partnerships with hotel chains, residential buildings and traditional offices in order to supply bulk food orders -- all as a way to both build out a steady customer base and cut the overall cost of deliveries.

Ghost kitchen company Zuul is partnering with landlords -- and the model offers an early glimpse of a much larger effort by the ghost kitchen industry to establish itself in institutional food markets. Ghost kitchen companies are signing partnerships with hotel chains, residential buildings and traditional offices in order to supply bulk food orders -- all as a way to both build out a steady customer base and cut the overall cost of deliveries.

As the zero-waste movement has taken off on social media, indie brands and large conglomerates alike are developing sustainably minded, plastic-free products.

As the zero-waste movement has taken off on social media, indie brands and large conglomerates alike are developing sustainably minded, plastic-free products.
Future of work

The uncoupling of work and location means that opportunities are no longer restricted to major urban centers.