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Media
Marketing
Future of TV
‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Kristina Monllos
Marketing Editor
kristina@digiday.com
@kristinamonllos
Marketing on Facebook
‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration
by
Kristina Monllos
WTF Influencers
To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
by
Kristina Monllos
Member Exclusive
Marketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’
by
Kristina Monllos
Brands in Culture
‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again
by
Kristina Monllos
The Confessions
‘There’s no stopping work’: Confessions of an agency exec on lack of boundaries, time off amid the pandemic
by
Kristina Monllos
Member Exclusive
Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’
by
Kristina Monllos
DTC Era
‘People thought I was crazy’: Working with DTC brands inspired former agency director to found a DTC skincare brand amid the pandemic
by
Kristina Monllos
Member Exclusive
Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment
by
Kristina Monllos
The Confessions
‘A hamster wheel’: Confessions of an ex-agency exec on leaving the business — for good
by
Kristina Monllos
Brands in Culture
‘Talk to them on their terms’: Why brands like Pepsi, Anheuser-Busch and others are creating TV shows
by
Kristina Monllos
Member Exclusive
Marketing Briefing: As Covid-19 restrictions ease in some states, marketers focus on regionality
by
Kristina Monllos
Brands in Culture
‘How do we change from being the interruption’: Why Anheuser-Busch is creating a TV show
by
Kristina Monllos
Brands in Culture
‘Interactive in a different way’: Visible’s head of experiential Kirstie Rivard on activating at SXSW
by
Kristina Monllos
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