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Media
Marketing
Future of TV

‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market

Duopoly
Video Anywhere
Brands in Culture
The Confessions

Media
Marketing
Future of TV

Marketing on Instagram

‘One of many stages of maturity’: Ad industry welcomes Instagram influencer marketing labeling changes

Instagram's changes follow an investigation into misleading online endorsements by U.K. regulator the Competition and Markets Authority.

12 hours ago by Lara O'Reilly
Member Exclusive

‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group
Future of Work

‘Powerful for industry networking’: With in-person meetings still on hold, ad talent job hunters turn to Twitter

The Confessions

Confessions of a media buyer: Facebook updates have ‘wrecked the ad platform on the backend’

by Kristina Monllos

WTF Influencers

‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy

by Kristina Monllos
Member Exclusive

‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated

by Kristina Monllos

Brands in Culture

‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy

by Kristina Monllos
Future of Work

‘America’s most complicated Election Day yet’: Why some ad agencies are taking a new approach to time off to vote this year

by Kristina Monllos
Sponsored

For brand marketers, watch parties are where connections and entertainment meet

Sponsored by Twitter
Marketing on Platforms

‘See the brand in a different way’: Why Shapermint is planning to scale television advertising in November

by Kristina Monllos
Member Exclusive

‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising

by Kristina Monllos
The Confessions

‘Ignore all of the politics’: Confessions of a DTC exec on the continued uncertainty of TikTok

by Kristina Monllos
WTF Influencers

‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election

by Kristina Monllos
Coronavirus Fallout

‘Quickly turning on a dime’: How Cadillac steered its advertising through the coronavirus crisis

by Lara O'Reilly
Member Exclusive

‘Truly integrated’: As an unusual school year commences, agencies are aiming to help working parents more than ever before

by Kristina Monllos
The Confessions

‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus

by Kristina Monllos
Marketing on Platforms

‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars

by Kristina Monllos
Member Exclusive

‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

by Kristina Monllos
Future of Work

‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce

by Kristina Monllos
Esports

‘A credible voice’: Why Honda is doubling down on esports

by Lara O'Reilly

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