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Media Briefing: The media industry’s top trends at the moment
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    ‘It wasn’t your usual Super Bowl production’: Chipotle CMO Chris Brandt on figuring out the right tone for the Big Game

    Chipotle CMO Chris Brandt discussed making a Super Bowl spot amid the Covid-19 pandemic.

    7 hours ago by Kristina Monllos
  • Member Exclusive

    Marketing Briefing: As Apple and Google privacy updates near, marketers, media buyers see ‘adverse impact on advertisers’

  • Brands in Culture

    ‘Consumers expect brands to act’: Why defining voice and values has become crucial for marketers amid crises

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Content & Commerce

Why more brands are looking to augmented reality product try ons to drive sales

by Erika Wheless
  • fashion commerce
    Brands in Culture

    U.S. retail and fashion brands are cautiously optimistic about Biden’s ‘Buy American’ plan

    by Danny Parisi
  • raining money
    DTC Era

    ‘Pouring gasoline where it needs to be poured’: Why a DTC seafood company is rethinking its ad spend

    by Kristina Monllos
  • lobby lines
    Brands in Culture

    Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration

    by Kristina Monllos
  • adidas
    Brands in Culture

    Why Adidas treats esports deals like media partnerships, not sponsorship deals

    by Seb Joseph
  • sitecore
    Sponsored

    What a content hub can do for marketing teams

    by Sitecore
  • media by mother
    Agency Culture

    ‘Must be a better way’: Why Mother is getting into the media business with new independent agency

    by Kristina Monllos
  • innovation
    Future of Work

    Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams

    by Jill Manoff
  • dtcwallet
    DTC Era

    ‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands

    by Kristina Monllos
  • triller
    Video Anywhere

    ‘Not a place for takeovers’: Pepsi amps up Triller marketing plans

    by Seb Joseph
  • confessions guy
    The Confessions

    ‘The reality is we have to be professional’: Confessions of an ad exec on working amid the chaos at the Capitol

    by Kristina Monllos
  • store closed
    Future of Work

    Welcome to the ground floor: street-level offices for a post-pandemic world

    by Tony Case
  • networking
    CES

    Marketers, agency execs expect deal making to continue at CES, despite the virtual venue

    by Kimeko McCoy
  • capitol
    Brands in Culture

    ‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos

    by Kristina Monllos
  • corona storm
    Member Exclusive

    ‘Focus on flexibility will continue in 2021’: Heading into the New Year, advertisers remain cautious

    by Kristina Monllos
  • networking
    Future of Work

    ‘It used to be so easy’: How networking has been reshaped by the coronavirus

    by Kristina Monllos
  • identity
    Marketing

    The end of the Series A: While tech financing booms, DTC brands face a new reality

    by Cale Guthrie Weissman
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