Digiday Research: The five-day in-person office workweek is dead
Even with many employers’ (and employees’) fall plans in flux, one thing is clear: The five-day office workweek is dead in the media industry, according to new Digiday+ research.
In July, Digiday surveyed 120 professionals working at publishers. Roughly a third, or 38 of the respondents worked for small publishers (defined, in this case, as having annual revenues up to $10 million), 39 worked for medium-sized ones (annual revenues between $10 million and $50 million) and the rest worked at large publishers (annual revenues higher than $50 million).
While significant percentages of publishers still haven’t told their employees anything concrete about their companies’ return to work strategy, a very small percentage of those that have heard plans will be expected to go back to their desks five days per week. Just 3% of the survey’s respondents said that was their plan.
By comparison, 20% of respondents said that they can work from home permanently, a percentage that has doubled from where it was in April. Back in the spring, Digiday polled 105 publisher professionals using the same questions. Between April and July, the percentage of publishers who hadn’t told their workers anything concrete about return to office work halved.
On the whole, less than half of the respondents had firm plans for how many days per week they’d be in the office. Only a slight majority of large publishers have firm expectations for how many days they’ll be in the office, while just one third of the respondents from smaller publishers have clear ideas of how many days they’ll be at work in person.
By now, many media workers likely view these plans as being written in pencil. As the delta variant of COVID-19 has ripped across the U.S., a number of media companies, from Politico to The Washington Post to ViacomCBS, have either pushed back their office return dates or paused their return plans indefinitely. A similar thing is happening among agencies, which are being forced to adopt more flexible approaches as employees continue to take precautions to protect themselves and their families.
How NBC’s News Group is shaping NBCUniversal’s commerce bets
The nearly 50-person group now oversees two shopping shows, commerce sub-brands across three NBC News properties and direct deal-making for a growing list of sister brands.
Member ExclusiveMedia Briefing: How publishers with teen audiences are making their Instagram presences more inclusive
In this week's Media Briefing, media reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don't contribute to the platform's reported negative impact on teen girls' wellbeing.
‘Levers being pulled that are unseen’: Measurement errors inside Amazon’s OSP program setting publishers on edge
A series of reporting errors has become emblematic of a program that has grown increasingly frustrating for its participants over the past year.
SponsoredHow publishers can future-proof their contextual advertising strategy
Sal Cacciato, managing director, North America, video intelligence The discourse on contextual targeting has moved from “if” to “how.” Publishers are well aware that they need to be packaging their audiences in ways that enable contextual targeting, but many are still asking themselves what is the best way to achieve that goal. In a telling […]
Axios has made $1M in revenue from its eight-month-old software licensing business
Less than a year in, Axios HQ is bringing in more revenue than expected, but the challenges of a tech company are different than those of a media company.
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
After shuttering a half-dozen newsletters this year and consolidating others, The Telegraph produces over 40 editorial newsletters, eight of which are exclusive to paid subscribers.