ESPN Draws Rose Bowl Streaming Crowd
Close to 350,000 people watched the Rose Bowl on the Web, according to figures released by ESPN. The audience for the wild, high-scoring game, in which the University of Oregon beat the University of Wisconsin, reached 347,000 viewers on ESPN3, an increase of 46 percent versus last year.
There’s no word on how many of those viewers had grabbed their iPads to catch the game while their wives watched “The Bachelor,” but it’s likely at least a few turned to the Watch ESPN app to avoid such a marital conflict. Fans are quickly growing accustomed to streaming live sports on the Web. Just a few months ago CBS Sports drew 171,648 unique viewers to its Web cast of the highly anticipated matchup between Louisiana State University and the University of Alabama on a Saturday night. And on Monday, besides the Rose Bowl ESPN3 attracted 291,000 unique viewers to the Tostitos Fiesta Bowl, a surge of 88 percent versus 2011. And next month, of course, NBC will stream the Super Bowl for the first time — for those few couch potatoes who can’t make it home for the biggest game of the year.
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
Research conducted by MAGNA and Channel Factory shows that brands can sometimes pay a steep price if they’re associated with misaligned viral content.
Eyeview becomes the latest ad tech casualty
Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut.
Video: WTF is Apple’s privacy update?
Digiday senior reporter Tim Peterson breaks down Apple's new privacy update.
Sponsoreddigital out of home
what is DOOH
Online music videos get official age ratings in UK, the US could be next
Online music videos will now receive age ratings in the same way films do in the U.K. as part of a government-led pilot. The Department of Culture Media and Sport has brought together U.K. record labels, Sony, Universal and Warner Music, along with platforms YouTube and Vevo, ratings body BBFC and record label trade body BPI to crack down on the amount of unsuitable music content seen by children online.
Content marketers share their biggest mistakes and failures
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro's Tina Walsh likened a failed call for user-generated content to "throwing a party and no one comes." Sonic's Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there.